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How Do I Conduct SWOT Analysis for Insurance Companies?

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  • Written By: Esther Ejim
  • Edited By: Kaci Lane Hindman
  • Last Modified Date: 22 August 2016
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Conducting a Strength, Weaknesses, Opportunities, Threats (SWOT) analysis for insurance companies involves the application of the principles in SWOT to the individual insurance company that is under consideration. First, you should make a list of the identified strengths of the insurance company. The next step would be to conduct research into the perceived weaknesses. Then, carry out an analysis into the opportunities available to the insurance company and find out the threats to the company.

While writing the SWOT analysis for insurance companies, it is vital to include the factors that put the insurance company in a position of strength in relation to achieving its goals and in relation to its competitors. An increase in the premium rates may be considered a strength since it means more profit for the insurance company, which is part of the goals. An increase in the types of products that the insurance company offers is a strength, which may also be listed in the SWOT analysis. A vibrant and energetic marketing team is a plus you may want to include in the list of strengths.

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The next step in writing the SWOT analysis for insurance companies is to write down every important factor that puts the insurance company in a weak position in relation to achieving its goals and in relation to its competitors. Most times, weaknesses are the opposite of opportunities. For instance, an insurance company without a wide range of policies or other types of services listed in the plan it offers to its customers may suffer as a result of this lack. Most people who are shopping for insurance policies like to have a wide variety of plans to choose from. This gives them the opportunity to find something that is closest to what they require. A small insurance company may also list its small size as a weakness, because this puts it at a disadvantage in comparison to other bigger firms. An insurance company that does not respond to changes in the market in a timely and expeditious manner may also include this fault in the list of weaknesses.

Opportunities to be included when writing a SWOT analysis for insurance companies include factors like new or emerging markets and favorable government policies. The threats that may be added while writing the SWOT analysis for insurance companies includes aspects like too many competitors. Other threats include insurance companies that might be bigger and more established as well as unfavorable government policies that may put a cap on the rate of premiums or eliminate some charges altogether.

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