@Kat919- That is a good way to put it. I think that the best way to really understand a complete SWOT analysis is my doing some competitive intelligence. You really want to shop the competition to see what your competitors are offering.
This can really give you a sense of what you can do to improve and what new opportunities you can create to stir up business. It can also validate your business if you realize that the food that you serve along with the service that you give your customers is superb.
I have a friend that when through a market research company in order to find out what his competitors were up to. They even gave him a copy of a few actual interactions caught on video so that he could see how his restaurant compares to others. He said that it was a definite eye opener and he got a lot of valuable feedback.
He later decided to have his own restaurant become a target of an uncover taping by a mystery shopper. He said that it was the best thing that he ever did and the problems that he thought he had in his restaurant were confirmed with this tape. The camera doesn’t lie.