How do I Choose the Best Sales Training Program?

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  • Written By: Angela Johnson
  • Edited By: Amanda L. Wardle
  • Last Modified Date: 20 February 2018
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Choosing the best sales training program can be an important decision affecting the health of an entire organization. Determining the company's core values and philosophies as well as its sales goals can be critical to choosing the best sales training program. Other important factors to consider include the expertise of the instructor(s), methodology of training, the budget available for training, and the location of the training.

A sales training program that is complementary to a company's core values and philosophies can be a very effective choice. If the method of teaching goes against the core values of a company, the result can be detrimental to the well-being of a company. If the sales team and the training program are aligned in terms of philosophies, the training can be very positive.

Discussing company sales goals prior to choosing a training program will provide a platform on which to measure the effectiveness of the training. Knowing these goals can give both the sales team and trainer a higher chance of success. Setting a tracking system to monitor sales growth can be useful in terms of measuring the effectiveness of the training after it is completed.


Knowing the expertise of the training instructor may also be a significant factor. It will be beneficial to know the methodology of the sales training seminars or classes, as well. This may help to determine how well suited the training and the teacher will be for a particular sales team. The methodology can also determine the amount of sessions needed to complete the training. Some sales training consists of a one day seminar and others can be several days to several weeks long.

The company training budget is important in choosing the most suitable training course. Shorter sessions in a local area may be sufficient in some cases, while other companies with more substantial budgets or needs may wish to engage in more longterm training sessions at education centers or training facilities. Travel may be required for some of these sessions.

Many types of sales training programs exist. Considering each of these factors can help a company to choose the sales training program best suited to its needs. The value of the most appropriate can be very effective in enhancing a sales team's overall success.


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