How Do I Choose the Best Rural Business Ideas?

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  • Written By: Sheri Cyprus
  • Edited By: Heather Bailey
  • Last Modified Date: 30 March 2014
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When choosing the best rural business ideas, a web-based or e-commerce business can be a good pick if you will have reliable Internet connections and mail service. If you'd rather open a "brick and mortar" store in town, this can be a great idea as long as you'll offer goods that the rural residents want or need. Service-based rural business ideas can be excellent possibilities if they fill a demand.

For instance, if the rural area is near a historical site or tourist attraction and accommodation is limited, a bed and breakfast may be one of the profitable rural businesses ideas. People may want to stay in an authentic home in the area to experience the natural beauty and country lifestyle. Thorough research of your potential target markets is necessary though, as you may not turn enough of a profit if you are unlikely to get many guests.

Services such as landscaping may also be a good choice in rural areas. Consider your competition though, as small towns often function on built relationships, even in business, and it may be difficult to get new customers. If demand seems higher than the supply of services, this can definitely be a good sign in terms of rural business ideas. Look for developing trends such as more rural homes using computers and the Internet. A computer repair shop or a mobile service may be ideal in such areas.


Family haircare is another mobile idea that may work well in a country setting. People in remote areas may appreciate a service in which an experienced salon professional can come to their home to cut and style the whole family's hair at once. Since word of mouth can mean a lot in rural areas where business choices are so limited, one family satisfied with the mobile service is likely to turn into a few more customers just through referrals.

Choosing the best rural business ideas can often be made easier when using a process of elimination. For instance, if there are already two popular coffee shops in town, adding another one probably isn't the best business idea. Speak to as many residents as possible about needed or desired products, services and stores, as this can be instrumental in helping you come up with the best rural business ideas for that particular community. Not all rural communities are alike simply because they are in the country rather than the suburbs or city, so it's important to have a good understanding of that town's needs and wants as far as business fulfillment is concerned.


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