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How Do I Choose the Best Promotional Notepads?

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  • Written By: Nicole Long
  • Edited By: Allegra J. Lingo
  • Last Modified Date: 27 October 2016
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Promotional notepads are helpful for corporations wanting to make a lasting impression. There are a variety of promotional notepads, including those with an adhesive backing, traditional tear-off notepads, and full-sized notepads. Choosing the best promotional notepads requires careful attention to the desired function of the notepad and analyzing the value received from various notepad types.

Notepads with an adhesive backing, also referred to as sticky notes, are a common promotional tool. These notepads are available in many sizes and shapes and can be customized to each client’s needs. For instance, notepads in the shape of animals are a popular choice for veterinarians and animal clinics. Sticky notes work well for employee giveaways and general customer appreciation gifts.

Traditional tear-off notepads are also a common option among promotional notepads. An adhesive strip along the top of the notepad allows the user to remove pages of the pad as they use them. This allows the user to easily make notes and hand them to others if need be. Tear-off notepads are good for handing out to salesman and others who may encounter clients and potential customers during travels and day-to-day commitments.

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Full-sized notepads are traditionally reserved for clients, employees, and special events. These promotional notepads will fit in binders, business planners, and leather portfolios. When used as a promotional marketing tool, full-sized notepads allow for a larger imprint area and are more visible to others. Employees and others who travel around and utilize leather business portfolios in their daily work routine are a potential for mobile marketing campaigns.

Each type of promotional notepad offers a value to the company or organization that chooses to utilize them in their marketing campaign. Some of the least expensive options, such as sticky notes and traditional tear-off notepads, allow a company to purchase and distribute more. More expensive options, such as full-sized notepads, may reach a specific audience or the type of clientele a corporation is after.

Notepads are commonly imprinted with company names and logos to help get the word out about a product or service. Imprints are typically available in a variety of ink colors to help coordinate with a company logo or corporate colors. Choosing a notepad that will accommodate the entire logo, tagline, or slogan is of utmost importance. Product proofs will be provided which will demonstrate the placement, color, and sizing of the wording. These should be reviewed carefully for any errors or mistakes before proceeding to the final production run.

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