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How Do I Choose the Best Marketing Conferences?

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  • Written By: Lainie Petersen
  • Edited By: Melissa Wiley
  • Last Modified Date: 23 August 2016
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    Conjecture Corporation
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Choosing the best marketing conferences is typically a matter of evaluating the information available on each conference, identifying the need for attending the marketing conference, and then considering the logistics of attendance. Marketing conferences are sponsored by many different organizations and may be organized to address the needs of specific industries. By carefully reviewing the promotional material for these conferences and soliciting the opinions of outsiders, you will be in a better position to choose the event that works best for you and your business.

When you learn about a conference, have a look at both its schedule and list of presenters. Make sure that the topics addressed at the conference are pertinent to your business. You may also want to forward information about the conference to your staff to get their opinion on the conference and its offerings. As many people choose to attend marketing conferences in order to gain new business tools and learn about marketing approaches, it is critical that those who attend the event believe that it has something to offer them.

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Another consideration is the issue of business networking. Although your staff may not be enthused by a conference program, marketing conferences can be a great opportunity to make contacts with other leaders in your industry. When reviewing the presenter and sponsor lists, take note of whether you may have the opportunity to connect with people and other businesses in a way that would be to your organization's advantage. If you believe that the networking opportunities are significant, you may wish to attend the conference with the goal of making important professional connections.

Finally, it is important to consider whether it is practical to attend or send a team to a particular conference. Keep in mind that if you or other employees are out of the office, this can impact your organization's productivity. You may wish to investigate marketing conferences that are held at nearby locations. In addition, pay attention to the cost of travel and entry fees, as both can add up significantly, particularly if you want to send more than one employee to the event. In some cases, a conference may offer those who cannot attend the opportunity to view the conference sessions via podcast or webcast, which eliminates the need for being out of the office or spending money on hotels and airfare. If you believe that a conference would be valuable but cannot afford the expenses involved in attending, ask the organizers if either of these services are available.

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