This is a good article for people who are just starting to wear lipstick. Learning about your skin tone is important.
I also think that when wearing makeup, it's nice to experiment with different things and try something out of the ordinary. Sometimes you can be surprised at how great something looks when you least expect it.
I have olive skin and I would have never thought that an orange toned lipstick would look good on me. But it's true! Not every shade, but there is a matte, cool orange tone that just looks perfect on my skin.
Makeup is a kind of like art. It's good to know the right tips. But don't be scared to experiment! It's fun!