@Iluviaporos - It kind of is though. If you want to have a one night stand with someone, then just be up front about it. Don't try to manipulate them into the situation you want.
I don't really like the idea of a dating coach either though. I think that if you are confident and happy in yourself you don't need tricks to get other people to like you. I'd rather go and see a decent counselor and become happy in myself than go and see a dating coach.
If you are looking for a long term partner, then a short term coach isn't going to help. So maybe if you want to help people to find love you'd be better off working as a counselor rather than a dating coach. Or at least focusing on the person and not on the dates.