Church secretaries are very important people. This is the first person that visitors and guests will usually run into and this is also the person from whom people can get information about the church. So it's very important for a church secretary to be friendly and approachable. Public's interaction with the church secretary can make an important impression on those people and what they think of the church.
So the church secretary isn't just someone that answers phones, takes care of the mail, prepares the weekly newsletters and helps organize events. He or she is in part, a part of the identity and image of the church.