The editors at Business 2.0 magazine were probably trying to be innovative and controversial in 2006 when they came up with their list of "10 People Who Don't Matter." The business leaders they selected earned hefty salaries and boasted impressive titles, but the magazine felt that their best days were behind them, even going so far as to call them "the people you can safely snub at conferences." Making a notable appearance on the list was Mark Zuckerberg, the then 22-year-old founder of Facebook. The magazine chided him for reportedly turning down a $750 million USD buyout offer in 2005, as he was holding out for as much as $2 billion USD.
Turns out it was Business 2.0 that didn’t matter much. The magazine went out of business in October 2007. As for Zuckerberg, the 32-year-old Facebook CEO’s stake in the now publicly held company was $54.5 billion USD as of September 2016.
Doing things that matter: